As a small business owner, you are the one who has to do it all: Selling, designing, training, fine-tuning, finances, and marketing, which requires more than your two hands. You need to maintain your blog and all your social media outlets.
You soon realize that some of the social media areas you are using take up a lot of time. Others takes up a lot of money.
So, what’s a small business owner to do?
What it offers you is a quick glance at where you feel your business fits best based on the amount of time you can dedicate to social media outlets as well as how much money it would involve.
If you want more specifics on how often to post, what to post and when to post, you can download my SEO guide and online marketing PDF from my website.
Obviously, if you have a lot of time to dedicate to online marketing, then the DIY stuff, as well as blogging would be right up your alley. For those that don’t have a lot of time to spend in front of the computer and hate to put pen to paper or rather, fingers to keyboard, its recommended that your business still take an active role in social media, but you may want to hire someone to do the work for you – if you have the budget.
The bottom line is that to be successful in social media tests your efficiency in time management.
There’s also the dreaded writer’s block. Putting small posts on social media isn’t a bad thing, you just want to post stuff that your target audience wants to see. Writing a blog requires some detailed thought, and that’s where you can hit a brick writer’s wall. So, what to blog about? Here’s a few bullet points to help you:
- Show a step by step guide on how to do something in a screencast, how-to video, or show the steps in a series of photos
- Share a cartoon or create an original one
- Write a how-to article. Give instructions on how to do something
- Point out common mistakes in your industry and offer solutions on how to fix or avoid them.
- Offer a list of benefits for doing something
- Share a list of some things to avoid….like spiders
- Relate your how-to content to a current event or a celebrity. (Ten lessons from Lady Gaga
- Take a contrarian position. Find someone else’s article that you agree or disagree with.
- Introduce your blog post with what you specifically agree or disagree with it, and support your argument with a few concise points
- Do a weekly or daily links-roundup of relevant news for your community
- Find tips in other content, create a list of those tips and give links to those articles as the sources
- Share your slides from a recent presentation
- Share conference takeaways
- Respond to industry research with your own perspective. Offer a fresh angle to spark conversation
- Do a survey with Survey Monkey among your community members and create an infographic based on the results
- Feature guest posts from industry experts
- Create a list of trends to watch
- Compare and contrast: Different products, different approaches, different companies, different people, different places, etc.
- Interview your favorite customer
- Publish a post relevant to the holiday or season
So, now…no more excuses. Get writing!